UK-based prize and rewards app, expanded its brand presence across London with a bold, high-impact visual campaign designed to connect directly with everyday commuters and city travelers. This multi-format creative rollout became one of the brand’s most significant milestone projects—transforming public spaces into vibrant touchpoints for engagement.
Through a unified visual language and strategic placement across London’s busiest routes and transit hubs, the campaign successfully showcased the identity at a national scale.
An iconic London double-decker bus became the centerpiece of the campaign.
Key design features included:
A bold visual headline: “The Better Way to Win”
Bright brand palette for high street visibility
Clean hierarchy showcasing prize highlights and app interface
A large QR code for instant app download
As the bus travelled through major central routes, it acted as a moving billboard, reinforcing identity across thousands of daily impressions.
Placed in Bank Station—one of the busiest stations in the Tube network—the platform visuals were designed for quick impact.
Design priorities:
Fast readability for commuters in motion
Hero placement of prizes like £25,000 Cash
Friendly, energetic brand tone
Strong visual alignment with the app’s interface
This ensured captured attention even in the high-traffic, high-competition environment of the London Underground.
The visuals extended into central London streets through outdoor formats, reinforcing the campaign’s message across walking paths, traffic zones, and commercial districts.
This multi-layered outdoor presence helped Winnrz reach a wider demographic—from city professionals to weekend explorers.
