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Marketing Campaign for Dubai Summer Surpices

Developed collateral such as display, marketing and packaging materials to support product branding strategies.
• Worked with clients to gather and define requirements, establish scopes and managing project milestones.
• Developed creative design for marketing packages, including print materials, brochures, banners and signs.

his summer, Dubai Festivals and Retail Establishment (DFRE) has teamed up with Idealz, the e-commerce platform with a twist, for the 24th edition of Dubai Summer Surprises (DSS).

Since the start of the summer-long festival, Dubai Festivals and Retail Establishment in partnership with Idealz has launched a number of prize campaigns as it did during the Dubai Shopping Festival (DSF) this past January. Having already given away up to AED1 Million in prizes since the turn of the summer, Idealz and DSS continue to offer exciting prize campaigns including the Mercedes Mega Raffle and a Grand Prize of AED250,000 cash in addition to various other pizes, all of which will be concluded with live draws in various shopping malls across Dubai.

DFRE’s partnership with Idealz began in 2020 to offer incredible prizes to shoppers and residents. Having kicked off this season in June, the partnership is made up of two key initiatives that will keep retail lovers on the edge of their seat throughout the city’s summer shopping extravaganza.