A new artistic activation is taking shape in Dubai, where large-scale visual storytelling meets strategic brand evolution.
International artist Sijin Gopinathan is transforming a vehicle into a signature doodle artwork — an extension of his established Global Peace movement. The car becomes a moving canvas, carrying forward a long-standing artistic philosophy centered on unity, regeneration, and collective consciousness.
The activation aligns with the evolving personal brand of Zayn Zayyal, whose transformational framework resonates with themes of awareness and inner alignment.
Strategic direction and narrative architecture are guided by Alexandra Moeser, Chief Brand Officer and regenerative ecosystem strategist, ensuring the initiative is positioned with clarity, structure, and long-term vision.
Rather than a conventional campaign, this collaboration represents a convergence of art, identity, and strategic design — merging creative expression with purposeful brand development.
More developments are expected as the transformation continues.
