Top 5 Trends to Watch in the automotive industry in 2019
Battle to own relationships in a digital market
- mobility services are becoming a viable alternative to car ownership
- new approaches will be needed to retain customers loyalty
- values in mobility services are different from values in car ownership
- new set of key factors include availability, ease of use, reliability, rating and price
Digitalisation & Connectivity
- enhanced driver experience is growingly based on connectivity
- access to social media and business apps is a must-have
- Internet of Things becomes a vital part of transportation systems
- vehicle sharing and Mobility-as-a-Service are increasing in popularity
- augmented reality will bring noticeable improvements to driver safety
Big data
- digital communication will be mandated on all new cars
- new cars collect data about routes, traffic patterns, preferred music and places
- collected data is analysed to spot trends and eliminate risks
- additional pressure is put on digital safety
More advanced diagnostics and monitoring
- to be fuel efficient and eco-friendly, vehicles are becoming increasingly complicated
- complex automotive structure make diagnosis and repairs more demanding
- elaborate troubleshooting procedures are needed to determine the fault
- adequate modern diagnostic tools are an absolute necessity in every workshop
Crossover vehicles
- crossovers are currently the biggest thing on the market
- they combine the comfort of a SUV with an overall effectiveness of sedans
- usually based on regular cars, so mechanically less complicated than SUV
- equipment focused on comfort, in-car-entertainment and connectivity
Electric cars
- market-share of fully electric cars is on the rise
- all major players are rapidly developing new powertrains
- extended battery life and shorter charging time are key factors
- maintenance and repairs will require a set of different skills
